Evaluating Communication Campaigns

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dc.contributor.authorHornik, Roberten
dc.contributor.authorCoffman, Juliaen
dc.contributor.authorDeMilto, Lorien
dc.contributor.authorJacobs, Lawrence R.en
dc.coverage.spatialUnited Statesen
dc.date.accessioned2010-03-31T15:51:34Z
dc.date.accessioned2024-07-23T20:55:11Z
dc.date.available2010-03-31T15:51:34Z
dc.date.available2024-07-23T20:55:11Z
dc.date.issued2008-06en
dc.description.abstractSummarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned.en
dc.identifier.citationhttp://www.rwjf.org/files/research/evaluatingcommcampaigns2008.pdfen
dc.identifier.otherfdc72400006en
dc.identifier.urihttps://hdl.handle.net/10244/617
dc.language.isoen_USen
dc.publisherRobert Wood Johnson Foundationen
dc.publisher.fundingsourcesRobert Wood Johnson Foundationen
dc.subjectPhilanthropy and Voluntarismen
dc.subjectPhilanthropy and Voluntarism, Program Evaluationen
dc.subjectPublic Affairsen
dc.titleEvaluating Communication Campaignsen
dc.typeBest Practicesen
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