Evaluating Communication Campaigns

Date
2008-06
Journal Title
Journal ISSN
Volume Title
Found At
Robert Wood Johnson Foundation
Abstract

Summarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned.

Description
Keywords
Philanthropy and Voluntarism, Philanthropy and Voluntarism, Program Evaluation, Public Affairs
Cite As
http://www.rwjf.org/files/research/evaluatingcommcampaigns2008.pdf