Evaluating Communication Campaigns

Files
evaluatingcommcampaigns2008.pdf (200.9 KB)
Date
2008-06
Authors
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Journal ISSN
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Found At
Robert Wood Johnson Foundation
Abstract

Summarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned.

Description
Keywords
Philanthropy and Voluntarism, Philanthropy and Voluntarism, Program Evaluation, Public Affairs
Cite As
http://www.rwjf.org/files/research/evaluatingcommcampaigns2008.pdf
Permanent Link
https://hdl.handle.net/10244/617
Collections
FOundation LIterature Online