Browsing by Author "Jacobs, Lawrence R."
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Item Evaluating Communication Campaigns(Robert Wood Johnson Foundation, 2008-06) Hornik, Robert; Coffman, Julia; DeMilto, Lori; Jacobs, Lawrence R.Summarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned.