Aligning Forces for Quality: Engaging Healthcare Consumers Through Social Media: Maine Alliance Case Study

2012-06-212024-07-232012-06-212024-07-232011-06http://www.rwjf.org/files/research/72514maine201106.pdffdc129000007https://hdl.handle.net/10244/980Reviews the planning, activities, outcomes, lessons, and future plans of the social media campaign conducted as part of Maine AF4Q's consumer outreach efforts. Outlines the need for stakeholder buy-in, detailed planning, and dedicated staff and resources.en-USHealthHealth, Healthcare Access/ReformAligning Forces for Quality: Engaging Healthcare Consumers Through Social Media: Maine Alliance Case StudyProgram Evaluations/Lessons Learned