James Irvine FoundationWilliams Group2012-06-152024-07-232012-06-152024-07-232011-01http://www.irvine.org/images/stories/pdf/pubs/4ps_of_marketing.pdffdc121500012https://hdl.handle.net/10244/947Outlines a marketing model based on personal contacts, professional advisors, partnerships, and public awareness to raise a community foundation's profile and attract donors. Includes checklists, examples, and guidance on choosing advisors and partners.[BREAK]Copyright shared w/ Williams Group: © 2011 The James Irvine Foundation and Wiliams Group. This edition of insight may be reprinted or photocopied for free distribution, with attribution to the James Irvine Foundation and Williams Group.en-USPhilanthropy and Voluntarism, GovernancePhilanthropy and Voluntarism, Capacity BuildingPhilanthropy and VoluntarismToolkits