Hornik, RobertCoffman, JuliaDeMilto, LoriJacobs, Lawrence R.2010-03-312024-07-232010-03-312024-07-232008-06http://www.rwjf.org/files/research/evaluatingcommcampaigns2008.pdffdc72400006https://hdl.handle.net/10244/617Summarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned.en-USPhilanthropy and VoluntarismPhilanthropy and Voluntarism, Program EvaluationPublic AffairsBest Practices