The Four Ps of Marketing: A Road Map to Greater Visibility for Community Foundations

Abstract

Outlines a marketing model based on personal contacts, professional advisors, partnerships, and public awareness to raise a community foundation's profile and attract donors. Includes checklists, examples, and guidance on choosing advisors and partners.[BREAK]Copyright shared w/ Williams Group: © 2011 The James Irvine Foundation and Wiliams Group. This edition of insight may be reprinted or photocopied for free distribution, with attribution to the James Irvine Foundation and Williams Group.